Advertising Manager

Putnam County Sentinel


Do you love sales and want to manage and grow a great sales team? The award-winning Putnam County Sentinel (, a division of DHI Media, has an immediate opening for a full-time Advertising Manager who will plan and execute print and digital advertising programs by performing the following. In addition to the Advertising Manager’s responsibilities, the candidate will serve as a sales representative for key accounts, as well.

Duties and responsibilities include:

  • Develops and maintains a unified print and digital advertising program that spans a full range of media including print, online and mobile media.
  • Identifies advertising objectives and target markets to take advertising accounts and sales volume to the next level.
  • Collaborates with department heads – including editorial and graphics ­­– to outline new policies or sales promotion campaigns.
  • Sells to outside advertising agencies and print, broadcast, and online media representatives to negotiate advertising contracts.
  • Establishes and reviews rates and classifications with the advertising staff, which are applicable to various types of advertising and provides appropriate authorization.
  • Reviews Google Analytics and other metrics regularly to gather data that can be used to report back to the sales staff as well as advertisers.
  • Works to create and direct preparation of special promotional publications that are printed and distributed throughout the year.
  • Works with the corporate office to develop and manage advertising department budget. 
  • Uses proprietary software (Mediaspan) to research previous advertisers’ activities and generate reports that detail the sales team’s performance.
  • Performs all duties of a sales representative that handles key accounts as well as that of advertising manager.
  • Represents Putnam County Sentinel at business gatherings or other community-based events.
  • Prepares or supervises preparation of ad layout for print or online ads, and presents to client for approval.


  • Associates degree preferred – not required
  • Two to three years of sales management experience, with specific print/media sales experience highly desirable

Enjoy the Rewards of Working Among Great People in a Fun Environment. By contributing to our success, DHI Media offers a competitive compensation package (base salary plus bonus plan), medical, dental, vision, disability and life insurance and 401k as well as vacation and performance bonuses. Qualified candidates should email a cover letter and a resume to: Roberta Cohen at

DHI Media is an equal opportunity employer.

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