Complete Story
07/30/2018
How Minneapolis paper got to 55,000 digital subscribers
To jump-start its hunt for digital subscribers, the Minneapolis Star Tribune is focusing on the middle of its marketing funnel.
Over the past year, the newspaper known locally as the Strib has grown its digital subscriber base 30 percent to 55,000; a basic digital sub costs $3.79 per week. It’s gotten there by targeting different kinds of readers on Facebook, giving registered readers a lighter ad experience and increasing its service journalism.
That 55,000 total is far from the 100,000 digital subscribers targeted by Star Tribune publisher Mike Klingensmith. But it represents progress for the news publisher, whose digital subscription adoption rate slowed to a near standstill two years ago.
