Front-Line Management Training for District Managers
Transforming the District Manager's Role for Success
REGISTRATION DEADLINE IS MONDAY, APRIL 25
When: April 28, 2016
Time: 9 am – 3:30 pm
Where: Ohio University - Pickerington Center, 12943 Stonecreek Dr., Pickerington OH 43147
ONA Member Cost: $49.00 Non-Member Cost: $75.00
Who should attend: Those individuals responsible for:
- management of home delivery distribution, whether it be a single product or multiple products
- management of a combination of home delivery and single copy
- those responsible for orientating/providing oversight of contracted carriers and merchandising single copy
8:30 – 9:00 am Registration
9:00 – Noon Nuts & Bolts of the DM job – Zinser’s Way!
Speaker: Mike Zinser, The Zinser Law Firm
This interactive session will cover many aspects of managing independent contractors - effective orientation processes, contractual agreements, rate/route profit negotiations and carrier insurance. Hear best practice tips on carrier recruitment and termination processes. You may also have a chance to participate in Judge Mike's court session, testing your IQ on Ohio laws and recent court rulings.
Noon – 12:45 Lunch Sponsored by Schermerhorn Bros. Co., Presslaff Interactive Revenue and Subscriber Promotions
Lunch Roundtable - Positioning Yourself for Future Growth Speaker: Nick Monico, Publisher, Delaware Gazette & Ohio Regional Director, Civitas Media LLC
Hear what publishers expect from their circulation executives and front-line management team. Succession planning is an important part of achieving the company's objectives and investing and rewarding employees for performance drives revenue and strength for the company.
12:45 – 1:30 Leveraging the Distribution Network
Speaker: Dave Johnson, Circulation Director, Akron Beacon Journal
Newspapers are constantly looking for new revenue streams. Distribution networks are expanding with multiple products at an accelerated level to increase revenue, while forcing operations to become more efficient to ensure customer service and expectations are not negatively impacted. What is happening now at some newspapers? What's still to come?
1:30 – 2:15 Understanding and Managing Key Metrics
Speaker: Greg Meyers, Circulation Director, The Crescent News, Defiance, Ohio
The signs of success? In this session, Greg will focus on evaluating the levels of success in managing service expectations and volumes. Gain a stronger insight into volume trends, impact factors and how the front-line management position impacts overall revenue and newspaper brand perceptions.
2:30 – 3:15 Sunday/weekend edition: Your role in driving single copy sales
Speaker: Jeff Lawson, Market Sales & Distribution Director, Ohio/West Virginia, Gannett Publishing Services
Home delivery roles are being expanded to include supporting single copy sales growth initiatives at many newspapers. Some of those key initiatives include managing contractors and Sunday merchandising, as well as retailer audits/assessments and returns verification processes. Some takeaways from this session will include best practices for managing home delivery carriers with single copy papers to ensure sales potential is maximized.
3:15 Wrap up/parting thoughts