Student interns Arden Gibney and Pooja Goswami have joined the ONA, AdOhio team for ten-week summer internships.

Working as ONA’s publications/public relations intern, Gibney’s responsibilities include writing for the ONA Bulletin and assisting with the launch of www.newspapersmakehistory.com, ONA’s 75th anniversary Web site.

“By my second week here, I was already immersed in two projects and already the results have been rewarding,” Gibney said.

As a senior public relations-journalism major at Ohio University, Gibney’s specialized areas of study include marketing and political science. Gibney is a member of OU’s Public Relations Student Society of America (PRSSA) chapter, as well as its student-run public relations firm, imPRessions.

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As the final activity to observe ONA’s 75th anniversary, work has begun on www.newspapersmakehistory.com, a Web site intended to draw public attention to the valuable role Ohio’s newspapers play in chronicling the significant events in people’s lives.

The Web site is targeted for a public launch in September. The plan is to post front pages or headline pages covering 100 Ohio historic events from 1933, the year of ONA’s founding, through 2007 — a total of 75 years. Publishers and editors at ONA’s member daily newspapers have been provided with that list and are being asked to submit the coverage of the events from their local areas.

ONA’s weekly newspaper members are being asked to choose a front page for any date of their choice from Jan. 1, 1933 to Dec. 31, 2007. That request has also been sent to publishers and editors.

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Publishing consultant Chuck Nau returns to Columbus on Sept. 10 to kick off ONA’s fall training calendar. After receiving rave reviews from attendees of the basic advertising sales training session on March 19, he returns to lead the advanced advertising sales session in Pickerington.

Nau will begin the program with “Know Thy Enemy and Know Thyself,” a discussion of competitive media and selling strategies that will reinforce a salesperson’s product knowledge while exploring the strengths and weaknesses of competing media. Included topics will be:

• The major competition challenging all media
• ONA member newspapers SWOT analysis
• Competitive selling: Three stepping off points
• Direct Mail
• Yellow Pages
• Cable & Television
• Radio
• Billboards
• Internet

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