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08/14/2018

Google referrals to news sites increase significantly

From Poynter

A shift in the way Google views and ranks web pages may be sending more traffic to news publishers in a continuation of a trend that started early last year.

On July 1, Google switched to mobile-first indexing, meaning Google’s bots started crawling through websites as though they were seeing them through smartphones rather than desktop devices.

Since that change and other updates that looked at mobile page speed, Chartbeat told Poynter it found that 71 percent of the about 10,000 publishers it studied saw an increase in traffic that came through Google search. Compared to the previous month, Chartbeat also found a 10 percent increase in the volume of Google traffic landing on publishers’ websites from mobile devices, but an 8 percent decrease in desktop traffic coming from Google.

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