Advertising Headlines

01/04/2019

The week after Christmas my publisher gave to me 15 new promotion ideas for 2019

It is January and time to empower new ideas to put money in the bank this year. Here’s an idea for every month plus and extra three to swell the pot.

11/09/2018

Gas Station TV knows who you are and probably where you’re going

GSTV, the company that puts TVs (and ads) at gas station pumps in 200 markets nationwide, has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.

10/11/2018

Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources

Amazon's ad business is booming. Some advertisers are moving more than half of the budget they normally spend with Google search to Amazon ads instead, amounting to hundreds of millions of dollars, according to execs at multiple media agencies. Some of these execs requested anonymity as they are not authorized to discuss their clients' expenditures in public.

10/11/2018

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018.

09/26/2018

Facebook allowed employers to exclude women from job ads, ACLU says

Facebook became embroiled in another controversy Tuesday, after the American Civil Liberties Union accused the company of giving employers a powerful tool to discriminate against women seeking work.

06/07/2018

Newspapers diversify revenue streams through digitalization

The U.S. newspaper publishing industry is no longer restricted to print.

06/07/2018

Google stops accepting political ads in Washington State

Faced with a lawsuit by Washington state's top law enforcement official, Google has stopped accepting political ads in the state.