By Monica Nieporte, Executive Director
As we head into the holiday weekend, I’d like to throw out a suggestion for you to ponder.
Why not take advantage of one of the two great training sessions we have coming up in September?
I understand – it’s time and money. And we’re all short on both these days.
However, when we ask members for feedback about what type of training they’d most like to see offered, these topics are among the highest on the list.
Is there someone on your team who, with a little investment in their development, could be a difference maker at your paper? If your paper had snappier headlines and cleaner, more eye-catching layouts, would you sell a few more on the newsstand? Could your advertising person easily recoup the few dollars in mileage and the registration fee if they sold just one more ad next month?
Another reason we hear from members about why they don’t send employees to training is time. They say they can’t afford to be down the person for the day. But I challenge you to think of this another way – how many times has someone called off sick or worse yet, has anyone ghosted you and left the job without notice? Somehow you made it through being down a person for that one day.
I’ll give you a few good reasons to invest in your team.
Yes, I’m pushing all of you who haven’t yet registered anyone for training. The reason I’m doing that is because we won’t have any other in-person workshops this year. These are topics many of you have asked for and we have top notch trainers on board and I really hope more of you take advantage.