Complete Story
10/09/2018
Here’s a simple way to figure out which of your readers are most likely to subscribe
It’s not just as easy as launching a paywall (not that putting up a paywall is always particularly easy either): Transitioning your news organization from an advertising model to one that relies on reader revenue is tricky for a lot of reasons. That’s from a new API report by Damon Kiesow, who’s held positions at McClatchy and The Boston Globe and is currently Knight Chair in digital editing and producing at the Missouri School of Journalism.
Among the recommendations in the report:
— Think about ditching some of the ads. If your focus is now reader loyalty, rather than high pageviews that drive high advertising rates, you may need to get rid of some of your most annoying advertising — the popups, autoplay audio and video, and redirects that felt more like necessary evils when you were primarily courting advertisers.
