Complete Story
07/24/2018
Mobile coupons poised to surpass paper
Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research conducted by CodeBroker indicates that mobile coupons are about to replace paper coupons in consumer popularity.
CodeBroker’s 2018 Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey of 1,204 Americans indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47%, and that preference is growing.
While this shift has been long anticipated by some, the research contained plenty of other insightful information for those who are interested in reaching consumers through discounts.
