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06/07/2018

Certified Audit of Circulations merges with AAM

From News and Tech

Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media, according to a press release from the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger, with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger, with 99 percent approving it. With support from both memberships, the merger was completed on May 29.

"Media buyers have benefitted from the close working relationship of AAM and CAC for several years," said Kathy Heatley, vice president, local publishing investment, Starcom Worldwide, and CAC board chairwoman. "This merger completes the transition and ensures a cost-effective way for media companies and buyers to exchange the data needed to make informed decisions in a trusted environment."

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