Complete Story
 

11/09/2017

The secret to making your video content pop

From AdWeek

Anyone who’s hung out on the internet lately won’t be surprised that digital video has become the bedrock of modern media companies. Content creators, distributors and platforms are thriving in this space, and tech companies have upped the ante by investing in premium original programming as they look to compete with TV and streaming players. Brands and marketers are similarly flocking to video.

In fact, video was the fastest-growing ad format in the second quarter of 2017, with spending up 142 percent from the first quarter, according to Smaato.

Whether a media or tech company, creator or brand, there’s one common goal for all: to ensure that videos are compelling enough to warrant sharing among fast-growing—and very fickle—millennial and Generation Z audiences.

The internet waits for no one. To create content that will move the needle for your brand and resonate with your audience, it’s important to zero in on your voice, experiment within your lane and have a deep understanding of what content will flourish where.

Continue Reading>>

Printer-Friendly Version