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October 17, 2018
11:00AM - 1:00PM
Driving Digital Subscription Growth
Join us for this free, pre-recorded webinar for ONMA members, which was originally presented by the News Media Alliance.
News Media companies are experiencing renewed success building digital audiences and revenue marketing paid digital access. Reader revenues from paid content is a key ingredient in building a sustainable business model and this past year audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers. In the last year the LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions. The Cox Media Group is up 35% compared to last year across their four markets. This session will demonstrate tactics and strategies that are transferable and scalable to most markets. This team of presenters have successfully managed double digit growth in paid digital audiences across markets of various sizes. They will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media along with the pricing formulas that are getting results.
Please note this is a pre-recorded webinar, so questions will not be able to be asked during the training.
Register for this free webinar>>
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aCLuDhaqizCaPxAftmqF167204
10/17/2018 11:00 AM
10/17/2018 01:00 PM
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Driving Digital Subscription Growth
Join us for this free, pre-recorded webinar for ONMA members, which was originally presented by the News Media Alliance.
News Media companies are experiencing renewed success building digital audiences and revenue marketing paid digital access. Reader revenues from paid content is a key ingredient in building a sustainable business model and this past year audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers. In the last year the LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions. The Cox Media Group is up 35% compared to last year across their four markets. This session will demonstrate tactics and strategies that are transferable and scalable to most markets. This team of presenters have successfully managed double digit growth in paid digital audiences across markets of various sizes. They will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media along with the pricing formulas that are getting results.
Please note this is a pre-recorded webinar, so questions will not be able to be asked during the training.
Register for this free webinar>>
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