05/02/2016

Ad Council and NAA spots target caregivers for Mother's Day and Father's Day

From The NAA

NAA is partnering with Ad Council to provide English and Spanish language PSAs for use in your print and online publications. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike.

Full-page, ¼-page, and strip ads for broadsheet are available for print and digital use, as well as web banners. We have posted the PDF and EPS files in color and black-and-white to MyNAA*. If you would like to customize these PSAs with your newspaper’s logo, please contact Meredith West, Assistant Media Manager at the Ad Council, at 202-331-5052 or mwest@adcouncil.org.

Click here to download the PSAs*.

About the Caregiver Assistance Roadblock:

Parents would do anything for us, so as they age, it’s our turn. In partnership with NAA, the new national Caregiver Assistance Roadblock extends a much-needed helping hand to millions of men and women who look after their older parents. Often sandwiched between caring for their parents and their own children, caregivers’ significant responsibilities can take a toll on their physical, emotional and social wellbeing.

With extensive media support from newspaper partners like you, the Caregiver Assistance Roadblock will drive people to AARP’s Caregiving Resource Center for critical advice, tips and tools. A Spanish-language version of the campaign is available and drives Hispanic caregivers to visit AARP’s Spanish Caregiving Resource Center. The multimedia roadblock is scheduled during the week of 5/1-5/8 (Mother’s Day) and 6/12 -6/19 (Father’s Day) 6/19) for maximum relevance and resonance.

Please contact NAA Communications Manager Lindsey Loving for more information or to suggest a future campaign.

*Log-in required. Please contact membership@naa.org if you need your password sent to you.