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01/22/2015

ONA partners with LMA to offer training webinars on finding new revenue with small business accounts

ONA & LMA offer webinars on finding new revenue with small business accountsWant to teach your ad reps how to find new revenue with small business accounts, but don't have the time or money to send them away for several days of training? Then take advantage of the ONA's new "Selling to SMBs in Today’s Competitive Landscape" webinar series, created in partnership with the Local Media Association.

“Selling to SMBs in Today’s Competitive Landscape” will be led by the LMA’s Mike Martoccia, a veteran trainer and consultant who directed sales teams responsible for retail, digital, and marketing at The Charlotte Observer and McClatchy. He also was regional advertising and marketing director for Community Newspaper Holdings.

The webinar topics and dates will be

  • Webinar 1, Prospecting and Latest Social Selling Techniques to reach SMBs on Wednesday, Feb. 18 3:00 PM – 4:00 PM EST.
  • Webinar 2, Preparing For and Conducting An Effective Needs Analysis on Thursday, Feb 26, 3:00 PM – 4:00 PM EST.
  • Webinar 3, Reaching The SMB Customer At The Right Place & Time/ Using Local Data on Wednesday, March 4, 3:00 PM – 4:00 PM EDT.
  • Webinar 4, Digital Media for SMBs: Social & Online Platforms & Reputation Management on Wednesday, March 11, 3:00 PM – 4:00 PM EDT.
  • Webinar 5, How To Set Up A Local SMB Digital Advertising Workshop & Revenue-Generating Best Practices on Wednesday, March 18, 3:00 PM – 4:00 PM EDT.

You and your team members can sign up for any or all of these webinars, which normally run $129 to $149 but are just $99 each for ONA members. You can also sign up for all five webinars for only $349.

“There’s huge potential with small business accounts in all our communities, so we’re really excited to offer this high-quality training at affordable pricing from one of our industry’s most innovative and respected organizations,” said ONA Executive Director Dennis Hetzel.

For more information and to register for the webinars, go to https://www.localmedia.org/ona-training-webinars.

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